Alie Waldman Home Couture: It’s All About the Mix

17Sep08

By Emily Waldorf

Alie's dog Roxanne enjoys her owner's refreshingly eclectic interiors

The charming, bubbly, and Brown educated Alie Waldman has been in the design business since 2004 and opened her own store, Alie Waldman Home Couture, in January 2007.  As a design student at FIDM, the self described “people-person” worked for Amy Devault and Brunschwig & Fils.

While completing her thesis, she serendipitously met her first client, a young bachelor who wanted to transform his 1920’s 1500 square foot Beverly Hills “hunting cabin” into a refined yet rustic hideaway.  Saying that the house was is need of some upgrades is a vast understatement.

Working closely with architect Tim Cyran, who works for David Houck’s high profile firm Houck Construction, Alie threw herself into the project, which turned out to be an amazing success, launching her career in the uber competitive L.A. design world. The majority of her clientele consists of a chic under-40 Beverly Hills and West Hollywood set, including a sprinkling of celebrities.

The rustic yet refined hunting cabin in Beverly Hills that Alie created for a young bachelor about town

Alie’s design philosophy is based around an eclectic mix of inspired pieces with common denominators.  Another aspect of her design philosophy that is of paramount importance is the concept of editing down a room and exercising restraint.  She emphasizes that it is extremely important to always listen to what your client is saying and to be consistent in the design approach.

All of the pieces sold in Alie’s shop are unique, one-of-a kind pieces with tons of personality at accessible prices.  Alie scours a diverse range of resources, including flea markets at the Rose Bowl, Long Beach, and Santa Monica.  She cautions against buying pieces on eBay unless working with a seller with an outstanding reputation.  If Alie can’t locate a piece for a client, she is happy to design and commission the perfect piece herself.

Roxanne admires another one of her owner's inspired interiors

Alie doesn’t like to be labeled with just one style, favoring “consistent eclecticism,” but she does admit that she is drawn to mid-century modern, antiques, rustic, Asian, and Danish modern influences.

Taking a look around her shop, she concedes that everything has curves yet nothing is overly feminine.  Indeed, her design approach appeals to both masculine and feminine tastes.  She lists Vicente Wolf, Brenda Antin, and Celerie Kemble as influences and professes a love for black and white photography.  Alie Waldman Home Couture is a wonderful resource for your next full-scale design project or simply for a fabulous new piece to liven up your existing décor.

Alie Waldman Home Couture
9009 Beverly Boulevard
West Hollywood, CA 90048
p 310.278.0735
f 310.278.2470
Store hours: Monday – Friday 10:30 am – 5:30 pm

 

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